How to visualize your business performance with cohort tables using Grafana and BigQuery

Grafana offers powerful tools for visualizing business performance, particularly through the use of cohort tables, which help analyze customer behavior over time. Utilizing data sources such as Google BigQuery, Grafana enables users to understand business health by tracking key metrics like conversion rates and user engagement. The process involves collecting anonymous pageview data with a frontend tracking script, routing it through RudderStack to BigQuery, and then using SQL queries in Grafana to create cohort tables that can be visually enhanced with threshold-based colors to highlight successful outcomes. This method allows businesses to assess the impact of initiatives and improve user experiences, as demonstrated by the increased engagement during GrafanaCONline 2021. By following these steps, organizations can harness Grafana to deliver valuable business intelligence insights.