How Pernod Ricard uses Grafana and Loki to scale and monitor its global e-commerce business

Pernod Ricard, a leading company in the wine and spirits industry, has successfully scaled its direct-to-consumer e-commerce operations using advanced monitoring tools like Grafana and Loki. As the demand for online sales surged, particularly during the COVID-19 pandemic, the company needed to create a scalable, consumer-centric platform that could be rapidly deployed by its global affiliates. Utilizing Magento, AWS, and custom in-house modules, Pernod Ricard established an e-commerce framework known as the E-commerce Factory, which allows for quick deployment and customization of websites. The infrastructure is monitored using a stack that includes Cloudwatch, Container Insights, and Loki, with centralized data accessible through Grafana dashboards. This setup enables developers to independently manage and troubleshoot issues, ensuring a consistent and high-quality customer experience across all affiliate sites. The implementation of Grafana and Loki has harmonized metrics and improved infrastructure scalability, supporting the company's growth while fostering an open-source mindset that Pernod Ricard values.

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