How Safari Books Online uses Google BigQuery for business intelligence

Safari Books Online utilizes Google BigQuery for business intelligence to efficiently handle the vast amount of data generated by its subscription service, which offers access to a library of over 30,000 technology and business books and videos. The company faced challenges with their existing MySQL databases in quickly building dashboards and enabling interactive ad-hoc queries, prompting them to explore alternative technologies like Hadoop before ultimately choosing BigQuery. By processing data from their CDN and server logs through an ETL server into BigQuery, Safari Books Online can create dashboards that categorize books by popularity across different platforms and conduct rapid queries to explore usage patterns. This integration has proven valuable in improving their service and sales team effectiveness, with the company still uncovering potential uses for BigQuery to enhance their operations further.

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