Grow your app business with Google's new education program for Universal App campaigns

Google introduced a new interactive education program in 2018 for Universal App campaigns (UAC) aimed at helping app developers grow their businesses by leveraging Google's machine learning technology to reach the most relevant users. This program, launched by Sissie Hsiao, VP of Product for Mobile App Advertising at Google, offers a course designed to teach developers how to optimize their use of UAC across platforms like Google Play, Google.com, YouTube, and the Google Display Network. The course is structured with snackable, 3-minute videos and interactive activities that allow participants to learn from industry experts at their own pace, applying real-life scenarios to improve marketing strategies. The initiative emphasizes practical learning and aims to familiarize users with UAC's capabilities to effectively launch or update mobile apps.

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