Discovering GitLab's personas

GitLab embarked on a project to identify user personas by conducting a survey that combined open-ended and closed-ended questions to explore user motivations and experiences. The survey was designed to mitigate bias by shuffling answer options and was refined through internal testing to ensure clarity and intent. Advertised on GitLab’s platforms, the survey attracted over 500 responses from engaged users, although it was acknowledged that this sample size might not fully represent GitLab’s vast user base, introducing potential selection bias. Analysis of the responses highlighted both strengths and gaps, prompting further research to address underrepresented user groups. The initial personas have been added to GitLab's handbook but remain a work in progress, with ongoing adjustments based on additional user feedback from interviews, testing, and future surveys. Users are encouraged to participate in "GitLab First Look" to contribute further insights.

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