Conducting remote UX research at GitLab

GitLab, a remote-only organization, employs various remote UX research methods to gain insights into user behaviors, motivations, and goals, ultimately guiding feature development and improvement. The methods include card sorting, which helps design information architecture by understanding user categorization of information; first-click testing, which assesses the intuitiveness of designs based on initial user clicks; surveys, which gather opinions and track changes in user attitudes over time; and user interviews, which provide qualitative insights into user experiences and environments. Additionally, GitLab conducts usability testing, both moderated, offering in-depth qualitative data through real-time interaction, and unmoderated, allowing for quick data collection on specific tasks. These research activities inform the development of personas and objectives for features and help identify usability issues. GitLab encourages user participation in their research through the GitLab First Look program, offering incentives like gift cards and tech prizes.

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