GitHub Marketplace, launched a year ago, has evolved into a significant platform for developers, offering nearly 50 tools and serving over 100,000 users. It was designed as a unified location for the community to access necessary apps and services without the hassle of multiple accounts or payment systems. The platform has expanded its ecosystem by adding new partners, enhancing features like analytics, product placement, and account support, and streamlining the onboarding process to reduce listing time from two months to two weeks. GitHub Marketplace also introduced free app listings and free trials to encourage growth and engagement, with free trials reportedly increasing app revenue by 43 percent. As the Marketplace API comes out of preview, developers can now integrate Marketplace apps directly with their repositories, further embedding these tools into the GitHub workflow, as exemplified by partners like ZenHub and Travis CI, who value GitHub's commitment to ecosystem collaboration.