RealCedar.com, the Western Red Cedar Lumber Association's website, underwent a significant transformation to address performance issues that resulted in a high bounce rate. The site, originally built with core WordPress, had slowed down over time due to patches, plugins, and an overload of large images and data, leading to security vulnerabilities and inefficiencies. Vancouver-based Jambaree, a JAMstack specialist, re-architected the site using Gatsby alongside WordPress as the content management system. This change not only improved speed—making the site up to five times faster—but also enhanced security, functionality, and search engine rankings. The upgrade included new features such as multilingual support, shopping cart functionality, a revamped customer relations management tool, and improved mapping technology, which collectively boosted user engagement and site management. The successful revamp has positioned RealCedar.com to better serve its North American and global audiences, while also allowing developers to focus on ongoing improvements rather than maintenance.