Little & Big is a Sydney-based agency founded by Allan Pooley and Sakura Rimal, focused on delivering impactful branding, web design, and development services for small businesses using modern technologies. Initially, Pooley started with WordPress but transitioned to using React and eventually adopted Gatsby for its efficiency in handling frontend development and seamless integration with various services through plugins. The agency uses Gatsby's capabilities to optimize images and enhance website performance, particularly for mobile users, which has earned them awards for their work, such as the interactive site developed for Kua Coffee that leverages Shopify for e-commerce solutions. By employing Gatsby, Little & Big has established itself as a distinctive boutique agency, boasting a portfolio of innovative and well-performing websites.