In a comprehensive exploration of Business.com's digital transformation, the company utilized Gatsby to enhance its website performance and user experience. Initially, the focus was on optimizing a lead retrieval widget, but the positive results prompted a broader migration of Business.com and other properties like Business News Daily to Gatsby, significantly improving Lighthouse scores and fostering a culture of performance across departments. The transition to Gatsby allowed for dynamic data display through live API calls, addressing challenges like real-time ad updates, and encouraged a shift towards a more modular architecture. The company also evaluated the potential benefits of switching from a custom CMS to WordPress to ease content management and onboarding. As part of a broader organizational strategy, the successful implementation of Gatsby has influenced other teams within its parent company, Centerfield, to consider similar migrations, highlighting the potential of Gatsby's content mesh architecture to enhance site performance and developer experience.