Gatsby Cloud is enhancing its platform by introducing Google authentication and expanding user roles to improve collaboration among different organizational roles involved in website development. Previously, authentication was limited to GitHub and GitLab, but now users can log in with their Google accounts to manage builds, deployments, and user access. Additionally, a new "Admin" role has been introduced, allowing administrators to handle billing and auditing tasks without needing shared logins or screenshots. These updates aim to streamline the workflow for developers, marketers, designers, and administrators by providing a more inclusive and secure authentication process, along with a refined roles and permissions dashboard accessible through the Gatsby Cloud settings.