Raleigh Bikes, a UK-based company and part of the Accell group, sought to improve its online presence by overhauling its slow and sometimes unreliable website, which hindered customer engagement and sales. To address this, they partnered with Oberon, a Dutch digital platform development company, to redesign the site using the Gatsby framework, known for its speed, customizability, and cost-effectiveness. The collaboration focused on enhancing user experience, improving SEO, and ensuring scalability across Accell's various brand sites. The new site, which launched in the summer of 2020, features faster loading times and modern design elements, and has received positive feedback for its performance, setting a precedent for similar upgrades across Accell's digital platforms.