Serverless.com partnered with Codebrahma, a San Francisco-based development firm, to revamp its website using the React-based Gatsby framework, aiming to mirror the sophistication of their services and new brand identity. The decision to adopt Gatsby was influenced by its seamless integration with the existing site architecture, particularly its capability to efficiently handle Markdown files and enhance user experience through prefetching, which drastically reduces content load time and increases user engagement. With a tight ten-week deadline, Codebrahma's two-person team quickly adapted to Gatsby, benefiting from its comprehensive documentation and built-in features that accelerated the development process, allowing them to complete the project in two months instead of the anticipated three and a half months. The relaunch resulted in significant performance enhancements, with a 2x boost in site performance and a 10x increase in page load speeds, leading to decreased bounce rates and higher conversion rates, thus driving better customer engagement and lead generation for Serverless. The success of this project has encouraged Codebrahma to prioritize Gatsby for future ventures, particularly for e-commerce sites, due to its potential to significantly improve conversion rates through its robust plug-in ecosystem.