FusionAuth is being showcased as an excellent centralized identity management platform that enables easy single sign-on authentication with various applications, including Zendesk. This setup allows users to access multiple tools with one username and password, promoting operational efficiencies by managing all users in a single store. Additionally, HYPR's True Passwordless MFA will be integrated into FusionAuth, providing an easy and secure authentication method for authorized users. The webinar aims to demonstrate how FusionAuth can serve as a centralized authentication and authorization service.