Data quality is essential in today's data-driven environment, as it directly impacts business intelligence and organizational success. Effective data quality management requires a multifaceted approach, integrating automated data lineage, continuous monitoring, and robust governance practices. High-quality data enhances decision-making, operational efficiency, and customer satisfaction, whereas poor data quality can lead to costly errors and missed opportunities. Key components of data quality management include data monitoring, cleansing, integration, and validation, supported by advanced tools that address data volume, complexity, and fragmentation. Emerging trends such as AI, machine learning, and real-time monitoring offer innovative solutions to enhance data quality management. Organizations are increasingly adopting data quality as a service and shift-left strategies to proactively address data issues at the code level. Emphasizing data governance and investing in capable tools establish a strong foundation for maintaining high data quality and achieving better business outcomes.