To improve data analytics, businesses should focus on three essential steps: agreeing on an internal system of record, consolidating data in a cloud data warehouse, and creating a solid dimensional schema. Establishing a single "system of record" helps resolve discrepancies and prevent complexity by designating one location as the authoritative source for each data concept. Consolidating data in a SQL data warehouse allows for efficient querying and management of structured data, facilitating decision-making processes. For larger companies, building a dimensional schema simplifies the data model, reducing complexity and creating a unified view of data to support various analytical needs. This approach enables data-driven decision-making without requiring sophisticated high-tech engineering, emphasizing the need for a robust data infrastructure and a leadership team willing to adapt based on emerging data insights.