How Customer 360 drives retail revenue

In today's fast-paced world, a Customer 360 strategy relies on integrating real-time data to build a comprehensive view of customers, enabling rapid response to needs and preferences. Retail businesses navigate evolving buying behaviors with omnichannel agility and digital transformation, constructing a customer-centric business where deeper relationships are expected. Real-time access is crucial for decision-making, innovation, and anticipating customer needs; however, fragmented and siloed data poses a primary challenge to achieving this view. By consolidating data from disparate sources, retail businesses can harness real-time insights to drive personalized experiences, optimize operations, and reduce costs. Fivetran and Redkite partner to provide seamless data integration and analytics expertise, enabling organizations to create a holistic and real-time Customer 360 view that empowers better decision-making and personalization.