Fivetran offers a usage-based pricing model centered on Monthly Active Rows (MAR), which focuses on the distinct primary keys added or updated in a source and synced to a destination each calendar month, excluding deletions. This approach ensures predictable costs tied to data changes, with charges applied once per month regardless of the number of updates. Fivetran's data movement is facilitated through connectors tailored for specific source-destination pairs, with costs influenced by the volume of data moved, the plan chosen, and commitment to annual contracts. Additionally, Fivetran's transformation costs are based on successful monthly model runs (MMR), with the first 5,000 runs free and a decreasing per-run rate for higher volumes. The platform helps reduce costs through various free offerings, such as initial and historical syncs for new connections and schema-driven re-syncs. Fivetran positions itself as a fully managed data movement platform, emphasizing its ability to automate and maintain data pipelines, thereby freeing resources for high-impact work and providing an alternative to building custom data architectures. It offers significant features like auto schema drift handling, change data capture, prebuilt connectors, and enterprise-grade compliance, differentiating it from traditional ETL tools.