CDP Use Cases: 6 Clever Ways to Maximize ROI of Customer Data

Businesses can enhance personalized customer experiences by utilizing a customer data platform (CDP) to collect and organize data on customer behavior and preferences, allowing for more targeted marketing strategies and optimized pricing. However, traditional CDPs often create new data silos, complicating data accessibility across an organization. Instead, leveraging existing data warehouses and tools like Fivetran Activations can help build a composable CDP that integrates seamlessly with existing systems and provides a unified, real-time view of customer data. This approach allows companies to achieve identity resolution, segmentation, omnichannel marketing, predictive modeling, and data governance more effectively, without the cost and complexity of traditional CDPs. Emphasizing warehouse-native data activation, this strategy ensures compliance with data protection regulations and maximizes the use of existing data infrastructure to enhance customer engagement and business growth.