A career focused on maps and geospatial data led to the creation of PlanScore, an organization aimed at making redistricting fair and comprehensible in response to the issue of partisan gerrymandering, which manipulates congressional district boundaries for political advantage. This manipulation is exacerbated by advanced redistricting software allowing precise control over district designs, as noted by Justice Kagan in her 2018 dissent in Gill v. Whitford. PlanScore's founders recognized the need for tools to evaluate the fairness of district plans, collaborating with public policy researchers and academics to develop a platform that scores district plans based on fairness metrics. They discovered that identifying gerrymandering requires a focus not on district lines themselves but on voter distribution and the impact on representation, as odd-shaped districts might serve legitimate purposes such as providing minority representation. The initiative aims to ensure that the 2020 redistricting cycle benefits from these evaluative tools to promote equitable representation.