Evaluating Network Tokens: Are They Worth It?

Network tokens offer a promising solution to enhance payment security and efficiency, especially for card-not-present transactions, by addressing issues like soft and hard declines, fraud, and customer friction. Despite the potential benefits, such as improved authorization rates and reduced fraud, the adoption of network tokens remains inconsistent across issuers and countries. Key considerations for implementing network tokens include understanding their role in reducing declines and fraud, maintaining current credentials via lifecycle management, and navigating issuer support variability. Businesses have three main options for adopting network tokens: using payment service providers (PSPs), standalone solutions like Evervault, or building in-house systems, each with its own trade-offs in terms of cost, flexibility, and control. To maximize the advantages of network tokens, companies should employ a fallback strategy, monitor adoption trends, and carefully evaluate ROI, considering factors like transaction volume and operational costs.

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