In November 2020, Elastic announced the beta release of Elasticsearch 7.10, introducing a new feature called searchable snapshots, which allows users to leverage low-cost object stores like AWS S3, Microsoft Azure Storage, and Google Cloud Storage to reduce storage costs while maintaining fast search performance. This innovation enables the creation of new data tiers, such as the cold tier, which cuts storage costs by up to 50% by storing redundant data in object stores, and the forthcoming frozen tier, which will store all data in object stores while keeping it fully searchable. These advancements aim to help users manage growing data volumes more cost-effectively, providing the ability to search years of logs, metrics, and other data without the need for costly rehydration processes. The release also includes improvements in data tier configuration, asynchronous search, and query efficiency, enhancing the overall user experience. Elastic's continued investment in developing these features reflects its commitment to balancing cost, performance, and capabilities to meet diverse user needs, as it transforms the data lifecycle management landscape.