Samtec's Smart Platform Group, initially focused on high-speed copper and optical interconnects, realized the potential of Elasticsearch and Kibana for business intelligence and analytics beyond their typical use cases in logging and security. Starting from a need to manage and analyze vast amounts of log data from manufacturing processes, Samtec transitioned to using these tools for broader business intelligence applications, replacing tools like Tableau with Kibana dashboards for real-time order status displays and using machine learning for anomaly detection. They developed Conveyor, an open-source plugin designed to simplify data imports into Elasticsearch, enabling self-service business intelligence by allowing data analysts and business users to easily integrate various data sources. This transformation has empowered them to conduct comprehensive analyses, such as tracing suspect lots through manufacturing processes and integrating diverse data sources for powerful business insights. Samtec continues to explore and share advancements with the Elastic Stack, underscoring its belief in its capacity as a robust open-source business intelligence platform.