In 2019, Elastic Stack focused on enhancing its alerting capabilities by introducing a new framework integrated into Kibana, aiming to improve user experience across its diverse product range. Elastic's alerting system, initially manifested through Watcher, has evolved based on user feedback, highlighting the need for robust alerting mechanisms that are deeply integrated across different use cases like SIEM, APM, and Uptime. The new framework, part of the 7.11 release, features improved observability, sophisticated detection, and action capabilities, and supports integration with third-party platforms like Microsoft Teams alongside existing ones like Slack and PagerDuty. Elastic Stack's alerting system now incorporates a foundational Task Manager for scalable task management and APIs for customizable alerts and actions. This development is part of a phased rollout that includes the creation of a comprehensive user interface in Kibana, aiming to make alerts first-class entities that enhance system observability and enable complex detection and response actions, ultimately providing a more intuitive and integrated user experience across its products.