The post outlines how the author utilizes Google Analytics in conjunction with Dynatrace to gain a comprehensive understanding of customer experiences across digital channels. Google Analytics is employed for tracking sessions, page views, bounce rates, and conversions, as well as analyzing traffic sources and user actions. Dynatrace complements this by providing insights into user experiences, including satisfaction levels and technical issues that may affect site performance. The author highlights the value of features like Dynatrace's Session Replay and AI engine, Davis, which identify and alert on performance degradations, thereby helping optimize web pages and improve user engagement. The combination of these tools allows for a more detailed analysis of user interactions and the impact of digital marketing efforts, ultimately aiming to improve conversion rates and user satisfaction.