In 2014, Dynatrace launched a certification program to validate users' competencies in their product, beginning with an exam for AppMon, which quickly exceeded expectations in uptake. The program includes three levels: Associate, Professional, and Master, each building on the previous, with the highest level requiring demonstration of mastery through practical application. Following a shift in the Digital Performance Management space and the introduction of Dynatrace as its flagship product in 2017, the company saw a significant increase in certification uptake, reflecting the product's innovation and appeal. Dynatrace Education supports this growth with regular releases and updates to its training materials, offering both online and virtual instructor-led training to meet the demand for knowledge, evidenced by over 5,000 certifications issued and a robust online learning platform. This emphasis on education helps users apply a proactive approach to digital performance management, as highlighted by a testimonial from a VP in a large financial organization.