Dynatrace enables the automatic detection and naming of server-side services by leveraging application deployment properties, while also offering customizable service naming rules to better reflect users' service landscapes. Users can enhance and personalize service names by adding metadata or specific properties using a customizable format that includes static text and optional placeholders. These rules can be tailored to apply to specific process groups, technologies, or service types, and conditions can be added to refine applicability further. The service naming rules allow for the inclusion of properties and metadata from process and service names, and even support the use of regex for extracting portions of detected names. This functionality not only enhances naming conventions but also aids in organizing and categorizing services intuitively, while built-in rules describe default behaviors but do not allow for configuration.