The text discusses the shift from commoditization to democratization in the field of data engineering. Commoditization refers to the process of making tools and solutions easily accessible, but often at a cost or with limitations that are not immediately apparent. This can lead to vendor lock-in, high costs as data scales, or lack of flexibility for custom workflows. In contrast, democratization aims to redistribute control by providing transparent, flexible, and predictable tools that empower teams to build systems their way. The author suggests that this shift is necessary because commoditization hides complexity, leading to burnouts and ragequits among data engineers. Democratization, on the other hand, makes complexity accessible and manageable, enabling teams to build scalable, AI-ready systems that are secure and fully under their control. The text also introduces dlt+, a platform-building framework that aims to bring democratization principles to the entire team, providing transparent, flexible, and predictable tools for building data platforms.