Sonic Branding in the Enterprise - Audrey Arbeeny, CEO, Audiobrain - Project Voice X
Blog post from Deepgram
Sonic branding is an art and science of creating strategic development and deployment of consistent authentic sound for enterprises. It involves research, testing, discovery, and working on the technology side to create a unified communication that strengthens brands and companies. The top enterprise companies know the importance of sonic branding in creating consistency across multiple touchpoints, differentiating themselves from competitors, and building emotional connections with customers. In recent years, there has been an increase in large-scale efforts across entire organizations, investment or partnership with voice, sound, and technology companies, and collaboration between various industries to leverage the power of sonic branding.