Amazon Data Firehose is a service that enables the ingestion, processing, and loading of data from large, distributed sources into multiple consumers for storage and real-time analytics. AWS recently launched a new feature allowing users to ingest AWS service logs from CloudWatch and stream them directly to a third-party service, such as Datadog, for further analysis. This integration allows users to easily capture logs from services like Amazon API Gateway and AWS Lambda in one place and route them to other consumers simultaneously without managing additional infrastructure or forwarding configurations. Users can set up a delivery stream in the AWS Management Console to automatically forward AWS service logs directly to Datadog, eliminating the need for creating separate forwarders. With this integration, users can gain deeper insights into their applications and AWS infrastructure by analyzing logs from various sources, including CloudWatch logs, and using features like Logging without Limits and Log Patterns to control and analyze streaming logs.