At Datadog, the PagerDuty service contacted a developer, Alexis Lê-Quôc, at 3AM due to an alert about a "service templeton" being lagging. To address this issue, the developer had to quickly gather information and resources, but was tired of spending time figuring out why they were alerted. Datadog aimed to improve its alert design by adding useful context, such as graphs, up-to-date runbooks, and routing options, to make alerts more understandable and actionable for recipients like Alexis. The company achieved this by integrating these features into its alert system, allowing users to quickly access relevant information and resolve issues without needing to search extensively or wake up in the middle of the night.