Bluecrew, a W-2 staffing platform, was struggling to manage its notifications infrastructure across multiple channels and APIs. The company's Chief Product Officer, Cooper Newby, explains that managing notifications for both workers and employers had become a complex challenge, requiring significant development time. After initially purchasing marketing platform Braze, which fell short of their needs, Bluecrew looked for an alternative solution. They discovered Courier, a platform that offers a powerful Segment integration, enabling them to unify all their communication channels in a single view. With Courier, Bluecrew's product and marketing teams can create and send notifications with a no-code experience, saving significant engineering time. The company is now using Courier to deliver personalized notifications with details about upcoming jobs, improving job fill rates by 55% and setting the stage for further opportunities to drive meaningful user engagement among workers and employers.