Membase.org was launched in partnership with NorthScale, Zynga, and NHN, introducing a distributed, key-value database management system designed to scale without interrupting data services. This system, aimed at addressing gaps in the NoSQL landscape, leverages existing infrastructure built around the memcached protocol while enhancing durability and replication through the implementation of vbuckets, which manage data location intelligently. Moxi, a component of the system, helps clients handle operation deduplication and intelligent connection sharing, making it compatible with existing systems. Membase's approach allows for dynamic growth and shrinkage, offering a robust solution for applications that require both SQL and non-SQL functionalities. The ongoing development of membase.org promises further insights into the system’s capabilities.