Membase has announced a significant collaboration with Cloudera at Hadoop World 2010, highlighting the integration of their technologies to address diverse data management challenges. Their partnership has resulted in two mechanisms for integrating Membase with Cloudera Distribution for Hadoop (CDH): a real-time data streaming module and a batch loader utility. This collaboration extends to a go-to-market strategy, with specific use cases such as ad targeting, event stream analysis, and social gaming, demonstrating the synergy between Membase and Hadoop. Notably, Aol and ShareThis have successfully implemented these solutions, creating advanced ad targeting systems that leverage high-powered analytics and real-time performance. The announcement underscores the powerful impact of combining Membase's capabilities with CDH, with more users anticipated to adopt this integrated approach.