The General Data Protection Regulation (GDPR) is approaching, prompting businesses to focus on compliance, but Couchbase emphasizes the broader opportunity it presents for enhancing digital interactions. While many vendors highlight potential fines to incite action, Couchbase views GDPR as a foundational element for secure digital activity, advocating for businesses to integrate compliance efforts into a more comprehensive strategy for digital engagement. Trust plays a crucial role in customer relationships, necessitating careful data management beyond regulatory requirements to maintain customer confidence. GDPR, alongside other global regulations, demands businesses to understand, protect, and manage personal data through encryption, access control, and auditing. Couchbase supports these regulatory standards, highlighting that the real challenge lies in leveraging regulations to foster more digital transactions and interactions, viewing GDPR as part of a broader regulatory landscape that includes PCI and HIPAA.