NorthScale has partnered with Heroku to offer a Memcached Add-On powered by NorthScale Memcached Server, which NorthScale operates on Heroku's behalf. This collaboration highlights the importance of elastic data infrastructure in cloud computing environments, allowing multiple applications to share virtualized resources efficiently. The NorthScale Memcached Server supports application multi-tenancy, enabling many applications to securely share a memcached service without each needing its own server. This approach reduces overhead and maximizes hardware utilization, with rapid provisioning of new instances for onboarding. The announcement underscores NorthScale’s vision of providing elastic data management solutions, complementing Heroku's PaaS offerings, and addresses a gap in VMware's previous cloud solutions by offering an elastic data management piece. NorthScale's technology, also available as Membase Server, can be used by enterprises to create private cloud environments, reflecting a scalable model similar to that employed by major cloud providers like Google and Amazon.