In 2015, the proliferation of connected devices, termed the "internet of everything," reached approximately 20 billion, revolutionizing various industries, especially the automotive sector, which is now a major generator of big data. As cars transform into intelligent, connected devices, they produce vast amounts of data useful for insurers and advertisers, but this requires the automotive industry to upgrade its data infrastructure quickly. The increasing diversity and volume of data present both challenges and opportunities for manufacturers, necessitating the use of non-relational (NoSQL) databases over traditional SQL databases due to their flexibility, scalability, and speed. NoSQL databases are particularly well-suited for managing dynamic and unstructured data, enabling manufacturers to handle big data efficiently without detracting from their core expertise in car production. This adaptation is crucial for maximizing profit while minimizing investment in response to evolving market demands.