Go, a favored programming language known for its speed and simplicity, is used to develop an ecommerce application with a NoSQL database in a video presentation that deviates from typical live coding formats. The presentation guides viewers through configuring Couchbase Server and building API endpoints with the mux router to communicate with the database. For those interested in further exploration, resources such as the Couchbase Developer Portal and the project's GitHub repository are recommended for additional learning and access to the project files.