Oracle has announced its entry into the NoSQL market, marking another step towards NoSQL's expected disruption of the database industry. The move is a clear indication that powerful trends like Big Data and Cloud Computing are driving adoption of NoSQL technology, with early adopters rapidly moving to NoSQL solutions. This marks a significant milestone for the NoSQL industry, which has been gaining traction among enterprises and skeptics alike. While Oracle's entry may not make its market presence easy, it signals the arrival of NoSQL into the mainstream and paves the way for further innovation in the space. The NoSQL industry is now poised to benefit from a more diverse range of vendors, including Oracle, which will bring its own strengths and challenges to the table.