Azure's new Marketplace experience, unveiled at TechED Europe, simplifies the deployment of Couchbase Server on the platform by offering a streamlined selection process and two support package options: Couchbase Server 3.0 with either Silver or Gold Support. This update enhances accessibility for users and complements best practices discussed in a recent online talk with Azure representatives Rafael and Jeremiah, providing a more comprehensive and efficient deployment experience for Couchbase users on Azure.