The text discusses the significance of computational costs in modern businesses, highlighting how the rise of Big Data has increased demands for computational resources across companies of all sizes. It emphasizes the importance of managing these costs, particularly in data centers, where server and power expenses are predominant. The text elaborates on how Couchbase Server, with its integrated caching technology and flexible scalability options, can help reduce these costs by optimizing server utilization and energy consumption. By consolidating application layers and offering the ability to scale out or up depending on needs, Couchbase allows businesses to reduce the number of required servers, thus lowering operational costs and improving energy efficiency. The text supports its claims with examples, such as Viber's migration from other database solutions to Couchbase, which resulted in a significant reduction in server count and cost savings.