As demand for its services continued to grow, Yoga International needed a fast and reliable way to deliver its tremendous volume of online content to its 500,000+ users, which was no longer possible with its previous CMS system. Happy Cog, a full-service digital agency, partnered with Contentful to create an API-first content management platform that would power Yoga's website, mobile apps, streaming TV apps, and modernize their auto-scaling AWS architecture. The solution involved migrating user data and content to the new platform without downtime, rewriting backend APIs for efficiency, and utilizing Cloudflare Workers to route traffic quickly. As a result, Yoga International was able to reduce its monthly AWS infrastructure costs by 40%, speed up many processes, increase development efficiency, and enjoy a more unified brand experience for its customers.