WYSIWYG who? Structured content is an editor’s best friend

Structured content allows editors to break down articles into component parts, called content types, which are reusable and can be moved independently, making it easier to manage and update content across multiple channels and devices, resulting in a more consistent brand experience for customers. This approach also gives editors full control over their content, including metadata and alt texts, and allows for more efficient implementation of marketing campaigns and brand refreshes.

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