Static site generators are gaining traction, and their ecosystem is expanding beyond the developer audience to become a tool for content publishing. This new wave of static site generators has an entire ecosystem that makes it a more comprehensive solution than traditional site-building tools and content management systems. The current generation of static site generators comes with an upside-down stack approach, where data comes first and is what you enter the process with, versus being something that is sought after only during an ongoing process. This vision is already present in modern build systems like Concourse CI and has significant implications for serverless technologies, particularly when combined with event-driven workloads. The popularity of static site generators can be attributed to their ability to handle dynamic content and data changes, making them a promising trend in the evolution of web architectures.