Redirects are a crucial aspect of managing URL slugs and ensuring that outdated or incorrect links are handled correctly, particularly in the context of social media and other websites where updates can't be easily changed. Contentful's headless CMS capabilities allow for routing of content to be handled within the application itself, which can lead to more control over redirects, but also introduces technical complexities and potential challenges in managing editorial workflows. The choice of approach depends on various factors such as team size, training level, frequency of SEO activities, and content pool size, and Contentful's Professional Services team can help navigate these questions to arrive at the optimal solutions for each organization.