In the recent Fast Forward 2021 conference, Contentful's annual event went entirely digital, yet still attracted a global audience of 600 attendees over three days. The conference featured keynotes from the company's CEO Steve Sloan, who discussed the importance of supporting employee and partner experiences beyond customer experience in building future-forward digital products. Paolo Negri, CTO, shared challenges common when creating content-focused digital experiences, while Benjamin Keyser, VP of product, showcased new features like AVIF image support and the ability to natively build or paste tables in rich text fields. The event also featured customers sharing their experiences with digital transformations, including Rogers Communications' SVP Shawn Mandel, who emphasized the importance of a platform-first approach to developing digital experiences. Additionally, speakers discussed the challenges of sustainable processes, omnichannel content governance, and personalization, highlighting the need for intuitive tools and ample time to experiment to support builder innovation.