In the field of digital publishing, managing expectations between readers and publishers is a lifelong task that requires practice. A global publishing group sought advice on how to set up a reading experience with multiple titles in different languages managed in one central system, while satisfying both reader and publisher expectations. Readers want smooth end-user experiences, readability, and an empathetic brand, whereas publishers expect agile backend experiences, easy maintenance, and expansion. To address these conflicting expectations, the unitb consulting team recommended replacing a self-developed web CMS with Contentful and establishing a connection to an established print CMS. Contentful offered several benefits, including short implementation cycles, stability, scalability, renowned customers, and modern data protection standards. The team also supplemented Contentful with the unitb Content Layer, which aggregates information from various sources, making it available to front ends in a flexible manner.