At DFDS, they embarked on a digital transformation in 2017, replacing their traditional CMS with Contentful, which enabled them to automate content creation and management at scale. They initially struggled with manual processes for localized URLs, but were able to automate this process using the Contentful Content Management API (CMA), significantly reducing time and error rate. The company also used CMA to automate translation workflows, importing over 50,000 entries from third-party vendors in just 24 hours of execution time. By leveraging CMA, DFDS was able to improve their content's time-to-market, reduce errors, and increase the number of iterations with their content editors, ultimately achieving significant benefits from their digital transformation efforts.