The builder ethos recognizes that outstanding digital experiences start with those who build them, creating a culture that empowers people to tinker, experiment and build new digital experiences. It emphasizes the importance of teams working together in cross-functional, agile environments, providing flexibility, space and tools to enable builders to create innovative products quickly. The ethos is not limited to developers or programmers but applies to all roles involved in creating digital experiences, including designers, content creators, marketers, and editors. Companies adopting the builder ethos provide reusable content, extensible platforms, and APIs-first technology to support their teams' creativity and productivity. This approach enables companies to move quickly, innovate, and deliver great digital experiences.