The ALDO Group, a footwear retailer, realized the need for a digitally-connected brand 30 years ago and made a dramatic pivot to become one of the most digitally-connected brands. They discovered that continued success meant expanding their ability to deliver product experiences that are relevant and personalized to their customers around the world. The company realized their CMS wasn't cutting it and needed a solution with robust features, security, easy implementation, and a sterling reputation. Contentful was implemented for all UI elements in their e-commerce sites, allowing them to take care of content ahead of time, focus on higher value initiatives, create content refreshes more efficiently, and significantly reduce time-to-publish. The company is now proud to be working with Contentful as a foundational piece of their content strategy going forward.